september, 2018

28sep8:00 am10:00 amSmall Business Education - Communicating to the Generationsgetting the right message, to the right generation, using the right marketing tools


Event Details

For the first time in history, we have multiple generations in the workforce : Traditionalists, Baby Boomers, Generation X, Y and Z. All of these groups have different ideals, expectations, leadership skills and ways to communicate. Whether talking face to face or snap chatting a quick message, how do we use traditional and social media marketing to deliver the right message to the right group.

This class will:

  1. Define each generation along with expectations.
  2. Identify how each group wants their information served.
  3. Look at the marketing avenues for delivery.

Class will start promptly at 8:30 AM.


(Friday) 8:00 am - 10:00 am EST


Norwood Space Center

83 Morse Street