may, 2018

08may9:30 am11:30 amSmall Business Marketing : Authentic Action and Genuine ConnectionDigital Marketing from the Heart

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Event Details

Social Media, Email Marketing & Analytics For Your Business

Who you are should come through in who you are online. Giving your small business an online presence means more than simply putting up a website with your company’s address and phone number. It means setting up a virtual authentic version of you and your business, with a welcoming, informative website, social media platforms and email marketing strategies.

Your message is useless unless you get it in front of the people you designed it for.

“It is literally true that you can succeed best and quickest by helping others to succeed.” – Napolean Hill

This program is for solo pros and small business owners who are ready to take control of their digital presence. We will work in small collaborative groups to develop a sincere and successful online presence.

I am passionate about two things:  helping my connections create their authentic online persona, and offering affordable programs Small groups give me the flexibility to do so.

“Individually, we are one drop. Together, we are an ocean.” – Ryunosuke Satoro

We will explore each attendee’s business concept, the audience they want to attract, and how each of you can use your own passions and interests to build your unique professional brand. As a small business owner thriving in a socially-connected world, it is important that you not only have an online presence on social media but that you also engage with your customers.

Topics We Will Discuss:

Email marketing: builds relationships with potential, current, and even past customers. E-newsletters allow you speak directly to your chosen demographic, in their inbox, at a time that is convenient for them. It’s an easy, effective, and inexpensive way to build loyalty and trust in your brand, and lets business owners to reach a large number of consumers at a rate of pennies per message.

Social media: allows customers, potential customers, and other interested parties to engage easily via a channel that plays an important role in their everyday lives. Maintaining this persona can be done with minimal effort.

Digital Analytics: is a set of measurements that tracks the performance of your website and social media platforms. Analytics show which promotional techniques work for you, and which platforms will be most effective for you. As a business owner or a marketer, you want to see:

  • what visitors are doing on your sites
  • how they interact with them
  • how to help them accomplish their tasks

For pricing and ticket information: Click here.

Classes will be held in the first floor conference room in Building 6.

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Time

(Tuesday) 9:30 am - 11:30 am EST

Location

Norwood Space Center

83 Morse Street

Organizer

Susan Finn Onlinesusan@susanfinnonline.com

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